Kenya has one of the most vibrant e-commerce ecosystems in Africa and has shown steady growth.
Kenyan Opportunity
A strong indication that Kenya is experiencing strong economic growth for the coming years.
Kenya will experience an increase in purchasing power
With that growing purchasing power, developing an e-commerce platform will be an incentive for any company that wants to expand its user base
Revenue in the Kenyan e-commerce market is expected to result in an approximated market volume of USD 2 billion by 2024 (Statista).
During the COVID-19 lockdown period, even more, businesses have decided to open up online shops and expect that e-commerce in Kenya will further accelerate and grow. E-commerce is popular among millennials, cities, and certain products.
Data from Jumia Kenya from September 2019 shows that the largest group of e-commerce shoppers is 25-34 living in larger cities such as Nairobi. The top three products on e-commerce are:
FMCG (Fast Moving Consumer Goods, like household items)
Electronics
Fashion